Print media art design in the construction of the

In the construction of cultural environment, the rapid development of global economy and the improvement of humanistic spirit have put forward new, more complex and diverse requirements for Chinese print media art. In order to be in line with the international developed countries and coincide with the three core concepts of the 2008 Olympic Games, "Green Olympics, science and education Olympics, and people's Olympics", we must comprehensively improve the cultural connotation of China's environmental construction. The printing media in the construction of cultural environment is one of the highlights in the construction of cultural environment, which involves Chinese Name: tensile testing machine English Name: tensile testing machine, which has a wide range and can best embody cultural taste. The printing media art in the construction of cultural environment in the new era should take the scientific concept of development, fully consider the thought and concept of "harmony and harmony" between people and the environment as its design value orientation, and use new ecological thinking norms and philosophical ideas to minimize the pollution and damage to vision and the environment

I. The significance and content of print media art design in the construction of cultural environment

long-term peace has brought rapid economic development. Human beings pursue high-level spirit while meeting material enjoyment. The vigorous construction of the cultural environment is a window to reflect the comprehensive strength of the country and political civilization. The printing media, which is closely related to human beings, is the epitome of traditional culture and modern culture. The printing media can play a subtle guiding role in the construction of the cultural environment. The artistic design of the printing media in the construction of the modern cultural environment should not take economic growth as the sole purpose, but should meet human needs and be beneficial to the ecological balance, Minimize the pollution and damage to the environment

1. The significance of print media art design in the construction of cultural environment

the basic significance of print media art design in the construction of cultural environment is reflected in two aspects:

-- in the stage of print media design, the broad and profound Chinese culture and measures to prevent environmental pollution in the future lithium battery industry will be infiltrated into the overall design, Take creating a high-grade cultural environment as the goal and starting point of the design, and strive to minimize the adverse impact of its products on the environment. And take this as the goal of print media art design in the construction of cultural environment, explain the harmonious coexistence of human and nature through products, lead the old concept of unlimited stimulation of consumption to the new concept of reasonable and appropriate consumption, be the communicator of building a noble cultural environment, and be the protector of ecological cultural construction

-- there are nearly a thousand printing machine related enterprises. Media design has a great impact on the construction of cultural environment in the new era. Excellent printing media design can greatly reduce the negative problems (pollution to urban environment, cultural environment, ecological environment, etc.) in environmental construction. Taking nature as an organic whole, it has the need to protect ecology and realize human sustainable development, Inject cutting-edge ecological high-tech into the design, and then transform the traditional print media art to form a new print media art design system based on the harmonious coexistence of man and nature

2. The basic content of print media art design in the construction of cultural environment

Print Media Design in the construction of cultural environment is a design form that adapts to the needs of today's society by applying the principles of ecology and the achievements of contemporary science and technology to popularize, improve the double civilization of the public, and the law of beauty. The design of print media in the construction of cultural environment should fully consider the harmonious development of people and the environment as the value orientation, and take "less but better, concise, environmental protection, high technology and humanization" as the goal of print media design in the construction of cultural environment. Lead the old concept of stimulating consumption to the new concept of reasonable consumption, and be a disseminator of cultural and environmental protection. "The greatest role of design is not to create commercial value, nor is it a competition in style, but an element in the process of appropriate social change. When designing, we should seriously consider the use of Limited earth resources and serve to protect the earth's environment. We should emphasize the social and ethical value of designers" (Design for the real world, Mei Victor babanak)

Darwin pointed out in the textual research on the origin of human beings that human evolution and development are inseparable not only from the natural environment, but also from all other species living in nature with human beings. Today, with the rapid development of the global economy, while human beings consume natural resources and produce a large number of products, they are constantly aggravating the deterioration of the ecosystem. With their "intelligence", people on earth are destroying their homes and bringing continuous natural disasters year after year. With the closing of the Athens Olympic Games, the 2008 Beijing Olympic Games is coming to us. How to organically combine the printing media closely related to human life with ecological protection for design is becoming one of the focuses of global art and design

in the past, the ultimate goal of print media design in the construction of cultural environment was aimed at the basic attributes of print media products: that is, after completing the technology, function, process and market goals that the print media should achieve, the traditional design goals were completed. Modern printing media design does not take economic growth as the sole purpose. Its basic idea is to incorporate human spiritual and material needs, environmental factors and pollution prevention measures into art design at the design stage, take the idea of harmony as the goal and starting point of design, and strive to minimize the impact of products on the environment

II. Analysis of the current situation and trend of the research on print media art design in the construction of cultural environment

1. The current situation of the research on print media art design in the construction of cultural environment

since the reform and opening up, China's print media art design has made great progress, but compared with Japan, the United States, Germany and other countries, there is still a big gap, which is mainly reflected in:

-- more consideration is given to the design of print media art decoration, Less consideration is given to environmental impact and material selection, recycling and recycling

-- more consideration is given to new technologies, new materials and new forms of expression, less consideration is given to the utilization of renewable energy, the accurate testing of new energy and the utilization of elongation with rubber gauge distance of "25mm" and energy-saving technology

-- the production process, high-precision technology, production equipment and management means are backward, and the consumption of raw materials is less considered. We should advocate and promote the old concept of resource abuse to the new concept of resource durability

-- the awareness of green products needs to be improved. Excessive decoration of goods leads to environmental pollution. We should transform and give up the traditional design ideas that emphasize the appearance of products and even the unconventional and flashy design ideas, put the focus of design innovation on the basic point of the environment, and make rational use of materials from an ecological perspective

-- there are few managers and designers who are engaged in print media design, with low academic qualifications. Most of them take interests as the main design purpose, and do not organically combine the idea of design and environmental harmony

the above aspects greatly restrict the leading role of China's print media art design in the construction of cultural environment and its international influence

2. The development trend of the research on print media art design in the construction of cultural environment

the research on print media design in the construction of cultural environment is to dedicate the most valuable Chinese culture to the world. The development trend mainly includes the following aspects:

-- the design concept and method with the purpose of saving resources and protecting the environment, emphasizing people-oriented and treating the environment well with the scientific concept of development, making it the direction of realistic civilization and future development, and expressing the unity of generation and tradition, the harmony between design and production, the tacit understanding between production and consumption, and the harmony between life and ecology in the design. The first thing to be considered in the design is that the products are pollution-free, waste free and recyclable to people and nature, so that they can create higher profits and have a distinct guiding and practical role while improving environmental quality

-- one of the important connotations of design is to fully consider human emotional factors in the design. It emphasizes the practicality and energy saving of products, discards useless functions and pure decorative styles, returns to the classic concise style and integrates "additional intelligence", creates a vivid shape, extends its service life, increases the fun of use, and makes consumers feel the amiability and warmth of products

-- when designing, we should fully consider the feasibility of material recycling, treatment methods, processes and other issues related to recycling, so as to make full use of resources. The design will focus on the design of relevant environment, try to use less toxic and harmful raw materials, save raw materials and energy, and use less expensive and scarce raw materials. The product will not endanger human health and ecological environment during and after use. Reduce various risk factors in the production process, and take less waste, waste free technology and efficient equipment as production means. Perfect management, clean products, reasonable packaging, function and service life, which is an internal interactive design, and encourages the formation of sustainable consumption concepts among consumer groups

-- let media producers realize that products are heavy weapons for modern enterprises to participate in market competition, and the design of products should change from monotonous modeling in the past to semantic and humanized modeling design. Media design is a creative practice based on culture, which has strong practical significance. It is a necessary safeguard means to support spiritual and material civilization, so that users can realize the importance of products to the cultural environment and strive to be the maintainer and communicator of the environment

III. conclusion

in the construction of cultural environment, print media art has always been concerned by all sectors of society. Print media design is a comprehensive discipline, which not only has a high cultural concept and a long history, but also a comprehensive art with strong practicality, which can show the world the spirit of Chinese culture with a long history of 5000 years. While improving culture and environment and promoting the development of all aspects, print media art design will also promote the extensive exchange and integration of Chinese culture and world culture, so as to promote the integration of China and the world in a more far-reaching sense. This also shows that the role of print media art design in the construction of cultural environment is also historic, which also requires our print media art designers to make historic contributions